Welcome to the LARS Blog!

Sound is exploding. Thanks to smartphones and podcasts consumers and marketers alike are returning to the single most emotionally impactful sense – hearing. We see outward. The magic of sound literally enters our bodies. Within these blogs we dissect the use of sound for creating and distributing stories that sell.

The straight-dope on traditional audible (radio) advertising, long-form radio ads, short-form commercials, full-length program creation, podcast production, sponsorship, streamed information, entertainment and more can all be found here.

December 23, 2016
KFI-AM 640 = Advertising Gold

Top 5 Reasons to Advertise on KFI-AM 640

If you’re curious about advertising on KFI-AM 640 we have a name to call you – smart. Originally, the ‘F-I’ in the call letters K-F-I stood […]
June 12, 2016

Radio Advertising Costs

How much does it cost to advertise on radio? That’s like asking; how much does it cost to go out for a couple drinks with friends? […]