Welcome to the LARS Blog!

Sound is exploding. Thanks to smartphones and podcasts consumers and marketers alike are returning to the single most emotionally impactful sense – hearing. We see outward. The magic of sound literally enters our bodies. Within these blogs we dissect the use of sound for creating and distributing stories that sell.

The straight-dope on traditional audible (radio) advertising, long-form radio ads, short-form commercials, full-length program creation, podcast production, sponsorship, streamed information, entertainment and more can all be found here.