Welcome to the LARS Blog!

Sound is exploding. Thanks to smartphones and podcasts consumers and marketers alike are returning to the single most emotionally impactful sense – hearing. We see outward. The magic of sound literally enters our bodies. Within these blogs we dissect the use of sound for creating and distributing stories that sell.

The straight-dope on traditional audible (radio) advertising, long-form radio ads, short-form commercials, full-length program creation, podcast production, sponsorship, streamed information, entertainment and more can all be found here.

January 8, 2017
KFI-AM 640 delivers endorsement radio advertising like no other in the country.

Top Reasons [Radio] Endorsement Advertising Works

Also known as a DJ or announcer-read commercials, radio personality endorsement advertising campaigns are by far the most efficient and effective form of advertising available to […]
December 27, 2016
AM/FM Radio

4-Steps to Successful [Radio] Advertising Campaigns

Successful radio ad campaigns have influenced billions of people around the world for more than 100-years. Through countless technological advancements there remains no more immediate and […]
December 23, 2016
KFI-AM 640 = Advertising Gold

Top 5 Reasons to Advertise on KFI-AM 640

If you’re curious about advertising on KFI-AM 640 we have a name to call you – smart. Originally, the ‘F-I’ in the call letters K-F-I stood […]
July 17, 2016
City of Los Angeles Flag

Top Ten Reasons to Advertise on [Los Angeles] Radio

Los Angeles County has 10.4M residents – greater than 43 in the Union. Crazy, huh? The county of Los Angeles – alone! – has more prospective […]
June 26, 2016
Interactive phonebook

Post-Digital Era Online Ads = Interactive Phonebook

No, I’m not drunk or stoned and by no means am I saying there isn’t a place for digital marketing – it is an absolute must. […]
June 12, 2016

Radio Advertising Costs

How much does it cost to advertise on radio? That’s like asking; how much does it cost to go out for a couple drinks with friends? […]