Welcome to the LARS Blog!

Sound is exploding. Thanks to smartphones and podcasts consumers and marketers alike are returning to the single most emotionally impactful sense – hearing. We see outward. The magic of sound literally enters our bodies. Within these blogs we dissect the use of sound for creating and distributing stories that sell.

The straight-dope on traditional audible (radio) advertising, long-form radio ads, short-form commercials, full-length program creation, podcast production, sponsorship, streamed information, entertainment and more can all be found here.

January 8, 2017
KFI-AM 640 delivers endorsement radio advertising like no other in the country.

Top Reasons [Radio] Endorsement Advertising Works

Also known as a DJ or announcer-read commercials, radio personality endorsement advertising campaigns are by far the most efficient and effective form of advertising available to […]
December 27, 2016
AM/FM Radio

4-Steps to Successful [Radio] Advertising Campaigns

Successful radio ad campaigns have influenced billions of people around the world for more than 100-years. Through countless technological advancements there remains no more immediate and […]
December 23, 2016
KFI-AM 640 = Advertising Gold

Top 5 Reasons to Advertise on KFI-AM 640

If you’re curious about advertising on KFI-AM 640 we have a name to call you – smart. Originally, the ‘F-I’ in the call letters K-F-I stood […]
October 23, 2016

The Best Way to Increase Organic Traffic

We all want to expand our markets, drive more interest in our products and services and increase quality leads to grow our businesses. The undeniably best […]
July 17, 2016
City of Los Angeles Flag

Top Ten Reasons to Advertise on [Los Angeles] Radio

Los Angeles County has 10.4M residents – greater than 43 in the Union. Crazy, huh? The county of Los Angeles – alone! – has more prospective […]
June 26, 2016
Interactive phonebook

Post-Digital Era Online Ads = Interactive Phonebook

No, I’m not drunk or stoned and by no means am I saying there isn’t a place for digital marketing – it is an absolute must. […]
June 12, 2016

Radio Advertising Costs

How much does it cost to advertise on radio? That’s like asking; how much does it cost to go out for a couple drinks with friends? […]
May 2, 2016

Direct Response Ads: Metrics & Optimization

Direct response advertising delivers the most immediate measurement of any radio advertising type. Telling listeners to ‘call now’ or go to our website and use this […]