Welcome to the LARS Blog!
Sound is exploding. Thanks to smartphones and podcasts consumers and marketers alike are returning to the single most emotionally impactful sense – hearing. We see outward. The magic of sound literally enters our bodies. Within these blogs we dissect the use of sound for creating and distributing stories that sell.
The straight-dope on traditional audible (radio) advertising, long-form radio ads, short-form commercials, full-length program creation, podcast production, sponsorship, streamed information, entertainment and more can all be found here.
January 8, 2017
Also known as a DJ or announcer-read commercials, radio personality endorsement advertising campaigns are by far the most efficient and effective form of advertising available to […]
December 27, 2016
Successful radio ad campaigns have influenced billions of people around the world for more than 100-years. Through countless technological advancements there remains no more immediate and […]
December 23, 2016
If you’re curious about advertising on KFI-AM 640 we have a name to call you – smart. Originally, the ‘F-I’ in the call letters K-F-I stood […]
October 23, 2016
We all want to expand our markets, drive more interest in our products and services and increase quality leads to grow our businesses. The undeniably best […]