Welcome to the LARS Blog!

Sound is exploding. Thanks to smartphones and podcasts consumers and marketers alike are returning to the single most emotionally impactful sense – hearing. We see outward. The magic of sound literally enters our bodies. Within these blogs we dissect the use of sound for creating and distributing stories that sell.

The straight-dope on traditional audible (radio) advertising, long-form radio ads, short-form commercials, full-length program creation, podcast production, sponsorship, streamed information, entertainment and more can all be found here.

July 17, 2016
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Top Ten Reasons to Advertise on [Los Angeles] Radio

Los Angeles County has 10.4M residents – greater than 43 in the Union.  Crazy, huh?  The county of Los Angeles – alone! – has more prospective […]