Welcome to the LARS Blog!

Sound is exploding. Thanks to smartphones and podcasts consumers and marketers alike are returning to the single most emotionally impactful sense – hearing. We see outward. The magic of sound literally enters our bodies. Within these blogs we dissect the use of sound for creating and distributing stories that sell.

The straight-dope on traditional audible (radio) advertising, long-form radio ads, short-form commercials, full-length program creation, podcast production, sponsorship, streamed information, entertainment and more can all be found here.

June 12, 2016

Radio Advertising Costs

How much does it cost to advertise on radio? That’s like asking; how much does it cost to go out for a couple drinks with friends? […]