Welcome to the LARS Blog!

Sound is exploding. Thanks to smartphones and podcasts consumers and marketers alike are returning to the single most emotionally impactful sense – hearing. We see outward. The magic of sound literally enters our bodies. Within these blogs we dissect the use of sound for creating and distributing stories that sell.

The straight-dope on traditional audible (radio) advertising, long-form radio ads, short-form commercials, full-length program creation, podcast production, sponsorship, streamed information, entertainment and more can all be found here.

July 17, 2016
City of Los Angeles Flag

Top Ten Reasons to Advertise on [Los Angeles] Radio

Los Angeles County has 10.4M residents – greater than 43 in the Union.  Crazy, huh?  The county of Los Angeles – alone! – has more prospective […]
June 26, 2016
Interactive phonebook

Post-Digital Era Online Ads = Interactive Phonebook

No, I’m not drunk or stoned and by no means am I saying there isn’t a place for digital marketing – it is an absolute must.  […]
June 12, 2016

Radio Advertising Costs

How much does it cost to advertise on radio? That’s like asking; how much does it cost to go out for a couple drinks with friends? […]
May 2, 2016

Direct Response Ads: Metrics & Optimization

Direct response advertising delivers the most immediate measurement of any radio advertising type. Telling listeners to ‘call now’ or go to our website and use this […]